„Alecia Ball – personal and professional background. Brief description of work in Udvarhelyszék in the area of rural and eco-tourism development. Introduction to Savor Transylvania, promoting and facilitating tourism in Transylvania in the English-speaking market. Understanding the target group – current and potential western visitors to Transylvania. A description of the needs and values this group. What are westerners saying about Transylvania? What does the region have to offer the target group? How to develop tourist services and compelling marketing using existing natural and cultural resources. Simple and affordable marketing guidelines to make your business appear attractive and trustworthy to westerners. ...”

Előadó: Alecia Ball

Letöltés: itt